About

Schoolyear is a fast-growing SaaS company that enables secure, scalable digital exams on student devices (BYOD). Institutions across multiple regions use our solution to deliver high-stakes exams with tools like Excel, MATLAB, and SPSS -without relying on physical exam labs. We support thousands of exams each week and work closely with both IT teams and educators to modernize digital assessment at scale.

We’re not just improving infrastructure - we’re creating a new product category. And you’ll play a central role in how that category is defined and communicated.

The Role

This is an all-round marketing role - with content and technical storytelling at the core.

You’ll be responsible for how people discover, understand, and trust Schoolyear. From landing pages and whitepapers to sales decks and product guides, you’ll create clear, structured content that helps both IT and education stakeholders make sense of what we do.

You’ll also lead broader marketing initiatives, from webinars and ABM campaigns to SEO/SEA, working with freelancers where needed. You’ll work directly with the founder/CEO, but you own marketing strategy and execution.

This role requires a unique mix: strong writing skills, technical understanding, and the drive to lead and coordinate.

What you'll do

• Create and manage content across the full buyer journey:
  
  • blog posts, whitepapers, case studies, product explainers, FAQs
  • sales enablement assets: one-pagers, decks, follow-ups
  • onboarding guides and technical product documentation
  • landing pages, event materials, email sequences
• Write for both technical (e.g. Azure Virtual Desktop, virtualization, endpoint security) and non-technical audiences (e.g. education professionals, exam coordinators)
• Own and evolve our website: structure, messaging, and conversion
• Write scripts and coordinate production of short explainer videos
• Organize and support webinars, conferences, and partner events
• Help drive ABM campaigns with tailored messaging for priority accounts
• Coordinate paid demand generation (e.g. Google Ads, LinkedIn) with external specialists
• Collaborate with designers and freelancers to produce visuals and campaign assets
• Ensure consistency in tone, structure, and brand across all content

What we’re looking for

• 3+ years in B2B marketing, with clear experience in IT or infrastructure
• Proven experience in content marketing and content ownership
• Strong background in technical writing for IT audiences
• Clear, structured English writing across formats and styles
• Ability to explain complex topics like virtualization, VDI, and IT policies in plain language (with input from our team)
• Strategic mindset and ownership mentality: you build, iterate, and lead
• Experience working cross-functionally with development, product, sales, and freelancers
• Familiarity with HubSpot, Webflow and Figma is a plus.

Interested?

Send a short message and example(s) of your work to careers@schoolyear.com, or connect with Wim Graas on LinkedIn.
We’re excited to hear how you’d lead content and marketing.